Velocity Was Up. Value Wasn’t.

August 12, 2025
Velocity was up

I worked with a company that gave out trophies for the highest velocity.
Sprints were fast. Charts looked great.
But value wasn’t moving — and people knew it.

This is how Goodhart’s Law quietly destroys delivery systems:
👉 You start measuring performance.
👉 Then rewarding the metric.
👉 Then mistaking the number for reality.

Watch what happened when they stopped tracking velocity — and started tracking learning.

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